Author: James Gerber. Description: International Economics, Third Edition, offers a flexible approach to the survey of international economics, to make economic reasoning accessible to a diverse group of students. Built on a theoretical framework ...Read More

Authors: William Wells, John Burnett, Sandra Moriarty. Description: To build effective advertising campaigns, the cutting edge of humour, new media, and technology must be partnered with solid fundamentals such as market research and media buying....Read More

Author: Jeffrey M. Perloff. Description: The integration of real-world applications throughout this text gives students a practical perspective on microeconomic theory. Students are motivated and challenged using core theory and modern theories to...Read More

Authors: James C. Anderson and James A. Narus. Description: The resource for understanding the process of creating and delivering value to targeted business markets and customers, this book provides a framework for assessing customer value and pro...Read More

Author: Bert Rosenbloom. Description: Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly...Read More

Authors: Philip Kotler, Suzan Burton, Ken Deans, Linden Brown, and Gary Armstrong. Description: This book continues to be the authoritative principles of marketing resource on marketing principles, delivering holistic, relevant, cutting-edge conte...Read More

Authors: Robert H. Frank and Ben S. Bernanke. Description: Avoiding excessive reliance on formal mathematical derivations, this text presents concepts through examples. It introduces a short list of core principles and reinforces them by illustrat...Read More

Authors: Michael D. Hutt and Thomas W. Speh. Description: Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what y...Read More

Authors: George Belch and Michael Belch. Description: Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch, is the number one text in the Advertising market. As the field of advertising and promotion continu...Read More

Authors: K. Douglas Hoffman and John E.G. Bateson. Description: Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, st...Read More