Authors: George Belch and Michael Belch.

Description: Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media to achieve success.

Location- Namaka [1 copy]

OPAC Link: Click Here