Author: Howard Anton. Description: The title has continued the outstanding tradition of earlier volumes with attention to detail, well-written explanations, and a lively, accessible approach to learning. The size of this edition has been substanti...Read More

Authors: Kathryn Bartol, David Martin, Margaret Tein, Graham Matthews Description: The book is authored by experts, including Kathryn Bartol, and has been updated over multiple editions to reflect shifting business landscapes.   Locatio...Read More

Author: International Auditing and Assurance Standards Board. Description: The 2013 Auditing and Assurance Standards refer primarily to the 2013 Handbook of International Quality Control, Auditing, Review, Other Assurance, and Related Services Pro...Read More

Authors: Ricky W. Griffin and Michael W. Pustay. Description: For International Business courses, Griffin/Pustay takes a uniquely managerial focus in the study of International Business.     Location- Namaka [1 copy] OPAC Lin...Read More

Author: Samiran Banerjee. Description: Intermediate Microeconomics: A Tool-Building Approach is a clear and concise, calculus-based exposition of current microeconomic theory essential for students pursuing degrees in Economics or Business. This b...Read More

Authors: Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adeli. EL- Ansary. Description: An instructor's manual for marketing channels provides essential teaching aids, including chapter outlines, lecture notes, classroom exercises, case studies,...Read More

Authors:  Cathy Neal, Pascale Quester, Del Hawkins. Description: This text is designed to provide a usable managerial understanding of consumer behaviour. It is the most current, relevant, and balanced presentation of the subject matter for build...Read More

Authors:  Joseph F. Hair, Celsi Mary, Bush Robert P., Ortinau David J. Description: Essentials of Marketing Research delivers a concise, up-to-date review of a wide variety of marketing research topics. The chapters on sampling, measurement and s...Read More

Author: David Barnes. Description: This fascinating new core textbook, authored by a highly respected academic with over a decade of industry experience, takes a global and strategic approach to the important topic of operations management. &nb...Read More

Author: Colin Michael Hall. Description: This work examines the key concepts and emphasizes the primary themes of tourism planning. It examines the forces that drive planning, and how tourism is integrated into existing social, economic, natural, ...Read More