Authors: David Miles and Andrew J. Scott. Description: The goal of this text is to help the reader understand how the global economy works and the way economists think. Completely up to date and with international data, the book covers current eve...Read More

Authors: Richard Fletcher and Linden Brown. Description: International Marketing is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Uni...Read More

Authors: Kotabe Masaaki Description: Intended for undergraduate students studying International Marketing in Australia. The text aims to prepare the student to become an effective international marketing manager who oversees international marketin...Read More

Authors: Andrew B. Abel, Ben Bernanke, Dean Croushore. Description: Abel, Bernanke, and Croushore present macroeconomic theory in a way that prepares readers to analyse real macroeconomic data used by policy makers and researchers. With a balanced...Read More

Author: Dave Chaffey. Description: This text is a comprehensive guide to how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts, along with emerging academic literature, ...Read More

Authors: George E. Belch, Michael A. Belch, Gayle Kerr, Irene Powell. Description: This text provides the ideal student-centered introduction to the fast-changing field of integrated marketing communications. Technologies such as the convergence o...Read More

Authors: Michael D. Hutt and Thomas W. Speh. Description: Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips stu...Read More

Author: Jeff Borland. Description: Microeconomics: Case Studies and Applications, 2nd edition, is an essential text that supports Cengage Learning’s suite of Economics titles. The text includes case studies on current economic events, a theory r...Read More

Authors: David F. Hendry and Hans-Martin Krolzig. Description: In this book, the characteristics of PcGets, a well-known automatic modelling method proposed by David Hendry. We point out similarities, differences, and complementarities of the two ...Read More

Authors: Chris Fill, Graham Hughes, Scott De Francesco. Description: The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practic...Read More