Authors: Wyn Morgan, Michael L. Katz, Harvey S. Rosen. Description: This book draws on relevant real-world examples to highlight how theory can help to solve or understand a range of problems and is a central basis for thinking like an economist. ...Read More

Authors: Subhash C. Jain, George T. Haley, Ranjit Voola, Mark Wickham. Description: This first Asia-Pacific edition of Jain and Haley's text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Ha...Read More

Authors: Christopher H. Lovelock, Paul Patterson, Jochen Wirtz. Description: A combination text, reader, casebook explores the concepts and techniques of Services Marketing and combines conceptual rigour with real-world examples and practical appl...Read More

Authors: Ranga Chimhundu, Robert P. Hamlin. Description:  The book establishes the status and prospects of the brand management structure. It concludes that, although changing environmental factors may call for modifications, the abandonment of t...Read More

Authors:  David Ford, Lars-Erik Gadde, Hakan Hakansson, Ivan Snehota. Description: The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides comprehensive insight...Read More

Authors: Raymond P. Fisk, Stephen J. Grove, Joby John. Description: Interactive Services Marketing covers the essentials of services marketing with particular emphasis on the theatre model and the impact of technology. The text features a dynamic ...Read More

Authors: Jochen Wirtz, Christopher Lovelock. Description: Essentials of Services Marketing is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executi...Read More

Authors: Cathy Hsu, Les Killion, Graham Brown, Michael Gross, Sam Huang. Description: Tourism Marketing provides a contemporary approach to formulating, implementing, and monitoring marketing strategy for regional tourism marketers and small busin...Read More

Authors: Ross Brennan, Louise Canning, Raymond McDowell. Description: This volume examines views that argue business-to-business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship manage...Read More

Author: Raymond P. Fisk. Description: Today's fast-paced, competitive business environment poses many challenges and opportunities for marketers. Whether an organisation offers a service as its core product or provides services that facilitate the...Read More