Author: David L. Kurtz. Description: CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on ...Read More

Authors: Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. Description: BASIC MARKETING RESEARCH, the best-selling marketing textbook? Because it's written from your perspective as a student. Authors Churchill and Brown know that for a marke...Read More

Authors: Steve Jackson and Roby Sawyers. Description: This text is unique in its first-person, discovery learning approach using a 4-step decision-making model throughout. It truly conveys a management perspective by including coverage of topics s...Read More

Authors: Jeannie M. Folk, Ray H. Garrison, Eric W. Noreen. Description: Introduction to Managerial Accounting by Folk/Garrison/Noreen is based on the market-leading text, Managerial Accounting, by Garrison and Noreen. However, this is not simply a...Read More

Authors:  Del I. Hawkins, Roger J. Best, Kenneth A. Coney. Description: Consumer Behaviour, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behaviour, including the psychological, social, and managerial implications. This ...Read More

Authors: Joseph P. Daniels, David D. Van Hoose. Description: International Monetary and Financial Economics is an accessible, motivating book that covers the full range of topics appropriate for a complete course in international money and finance...Read More

Authors: Dennis R. Appleyard, Alfred J. Field, Jr. Description: International Economics offers a consistent level of analysis and treatment of the two main subdivisions of international economics international trade theory and policy, and internat...Read More

Authors: Leon G. Schiffman, Leslie Lazar Kanuk. Description: This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the ...Read More

Authors: Tom Powers and Clayton W. Barrows. Description: The revised edition of the classic introductory volume to hospitality management. Introduction to Management in the Hospitality Industry covers all aspects of managing in the business. The a...Read More

Author: David N. Weil. Description: Written by David N. Weil of Brown University, one of the top researchers in the field, this textbook is intended for undergraduate courses in economic growth, and it also will be of interest to instructors teach...Read More