Authors: Wayne D. Hoyer and Deborah J. Maclnnis. Description: Active field researchers and award-winning teachers, Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behaviour. A broad conceptual model help...Read More

Authors: Edgar K. Browning and Mark A. Zupan. Description: An applications-based approach illuminates microeconomic theory through short, focused examples, and "using" chapters with extended applications that show the relevance of microeconomics t...Read More

Author: Terence A. Shimp.   Description: The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing...Read More

Authors: Paul G. Keat and Philip K. Y. Young. Description: For managerial economics courses taught in business schools and economics departments. This text provides a vivid learning environment by integrating a running case study and providing a d...Read More

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. Description: Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the worl...Read More

Authors: Beth V. Yarbrough, Robert M. Yarbrough. Description: The World Economy: Trade and Finance is an excellent choice for a broad range of trade and finance courses with an international economic focus. This text is believed to be the most tec...Read More

Author: Edgar K. Browning, Mark A. Zupan. Description: Written by authorities in the field, this book presents a practical, real-world approach to microeconomics through a wealth of applications that demonstrate the relevance of microeconomics to ...Read More

Author: Dominick Salvatore. Description: This text exhibits four unique features: 1) it uses the theory of the firm, 2) it fully introduces a global view into managerial economics to reflect the internationalization of tastes, production, and dist...Read More

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. Description: Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. Services now dominate ...Read More

Author: Matt Tenney. Description: In The Mindfulness Edge, you'll discover how a subtle inner shift, called mindfulness, can transform things that you already do every day into opportunities to become a better leader. Author Matt Tenney has traine...Read More