Authors: William Wells, John Burnett, Sandra Moriarty.

Description: To build effective advertising campaigns, the cutting edge of humour, new media, and technology must be partnered with solid fundamentals such as market research and media buying. Who exemplifies this better than Mad Dogs and Englishmen, a hot New York City ad agency known for its effective cutting-edge advertising and Integrated Marketing Communications campaigns.

Location- Namaka [1 copy]

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