Author: Hal R. Varian. Description: Intermediate Microeconomics: A Modern Approach by Hal R. Varian is widely considered the "gold standard" textbook for undergraduate microeconomics. It is known for its "lecture-sized" chapters that focus on sing...Read More

Authors: Steve Baron, Tony Conway, Gary Warnaby. Description: The relationship between a market and a consumer is complex. Far from simply an exchange of services, there is an often-complex transaction of feeling, meaning, and experience. In this ...Read More

Author: Hugh Rennie. Description: This innovative, under-resourced, but courageous fortnightly tabloid had a small initial impact, but within five years was a major weekly publication. Grouped around it were other magazines, books, and newsletters...Read More

Authors:  Judy Tennant and David T. Hakes. Description: This study guide is the companion text to the fourth edition of Principles of Macroeconomics by Judy Tennant and David T. Hakes. It is designed to complement the text, making introductory ec...Read More

Authors:  Anne Coughlan, Louis W. Stern, Erin M. Anderson, Adel El-Ansary, Adel I. Ansary. Description: For advanced undergraduate and or graduate-level courses in Distribution Channels, Marketing Channels, or Marketing Systems. Marketing Channel...Read More

Authors: Ken Black, John Asafu-Adjaye, Nazim Khan, Nelson Perera, Phillip Black Edwards. Description: This new Australasian textbook is certain to engage Australian and New Zealand students by presenting the discipline of business statistics in an...Read More

Authors:  Isobel Doole and Robin Lowe. Description: “International Marketing Strategy" has been developed to help the reader learn, understand, and practice several elements of the international marketing strategy process. The process involves ...Read More

Authors:  Kenneth E. Clow and Donald Baack. Description: This Global Edition has been edited to include enhancements, making it more relevant to students outside the United States. Examine advertising and promotions through the lens of integrated...Read More

Authors: Naresh Malhotra, Mike Shaw, John Hall, Peter Oppenheim. Description: The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian and New ...Read More

Author: Leon Schiffman. Description: The third edition of this Australian text continues to convey the essence of consumer behaviour and to connect psychological, socio-cultural, and decision-making aspects of the discipline. While the book is bas...Read More