Authors: W. Chan Kim, Renée Mauborgne.

Description: BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture its own blue oceans. This expanded edition includes a new preface by the authors – Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time two new chapters and an expanded third one.

 Location- Nasinu [6 copies], Labasa [5 copies]

OPAC Link: Click Here