Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

Description: Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. Services now dominate the advanced economies of the world, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on the knowledge needed to implement service strategies for competitive advantage across industries.

Location- Namaka [1 copy]

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