Authors: Subhash C. Jain, George T. Haley, Ranjit Voola, Mark Wickham.

Description: This first Asia-Pacific edition of Jain and Haley’s text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation of theory to practice as well as a critical aspect through questioning assumptions and learning through success and failures.

Location- Namaka [1 copy]

OPAC Link: Click Here