Authors:  Cathy Neal, Pascale Quester, Del Hawkins.

Description: This text is designed to provide a usable managerial understanding of consumer behaviour. It is the most current, relevant, and balanced presentation of the subject matter for building a marketing strategy. It presents a comprehensive description of various concepts and theories useful for understanding consumer behaviour and illustrates, with examples, how these concepts are used in the development of such a strategy.

Location- Namaka [1 copy]

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