Authors: Wayne D. Hoyer and Deborah J. Maclnnis.

Description: Active field researchers and award-winning teachers, Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behaviour. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on the implications of consumer behaviour research for marketers.

Location- Namaka [1 copy]

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