Authors:  Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

Description: Consumer Behaviour, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behaviour, including the psychological, social, and managerial implications. This text is known for its ability to link topics back to marketing decision-making and strategic planning.

Location- Namaka [1 copy]

OPAC Link: Click Here