Authors: Leon G. Schiffman, Leslie Lazar Kanuk.

Description: This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.

Location- Namaka [1 copy]

OPAC Link: Click Here