Authors: Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter.

Description: BASIC MARKETING RESEARCH, the best-selling marketing textbook? Because it’s written from your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students must be able to understand it. And they’ve achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style.

Location- Namaka [1 copy]

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