Author: Terence A. Shimp.  

Description: The fifth edition of Terence Shimp’s market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market.

Location- Namaka [1 copy]

OPAC Link: Click Here