Authors: Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adeli. EL- Ansary.

Description: An instructor’s manual for marketing channels provides essential teaching aids, including chapter outlines, lecture notes, classroom exercises, case studies, and quiz/exam questions to help students understand distribution strategies and relationships.

*Supplementary Included

Location- Namaka [1 copy]

OPAC Link: Click Here