Authors:  Anne Coughlan, Louis W. Stern, Erin M. Anderson, Adel El-Ansary, Adel I. Ansary.

Description: For advanced undergraduate and or graduate-level courses in Distribution Channels, Marketing Channels, or Marketing Systems. Marketing Channels shows students how to design, develop, maintain, and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

Location- Namaka [1 copy]

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