Authors: Cathy Hsu, Les Killion, Graham Brown, Michael Gross, Sam Huang.

Description: Tourism Marketing provides a contemporary approach to formulating, implementing, and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90% of the ‘tourism industry’. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand, and the Asia-Pacific.

Location- Namaka [1 copy]

OPAC Link: Click Here