Author: Bert Rosenbloom.

Description: Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision-making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

Location- Namaka [1 copy]

OPAC Link: Click Here