Authors: Philip Kotler, Suzan Burton, Ken Deans, Linden Brown, and Gary Armstrong.

Description: This book continues to be the authoritative principles of marketing resource on marketing principles, delivering holistic, relevant, cutting-edge content in new and exciting ways. This book delivers the theory that will form the cornerstone of your marketing studies and shows you how to apply the concepts and practices of modern marketing science.

Location- Namaka [1 copy]

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