Authors: Satoshi Sugahara, Nabyla Daidj, Sumitaka Ushio

Description: This book explores two combined approaches from a cross-disciplinary perspective to improve understanding of value creation across various contexts. Existing studies on this topic have generally adopted a purely account-based or strategy-oriented approach. However, this book draws upon several well-defined theoretical and empirical backgrounds and methodologies.

Location- Nasinu [2 copy], Ba [1 copy], Namaka [1 copy], LBA [1 copy]

OPAC Link: Click Here