Higher Education Diploma in Marketing
Unit Code Unit Name Unit Code Unit Name

Core Units

 

Service Units

 

MKT501

Introduction to Marketing

EVG501

Ethics, Values & Governance

MGT501

Introduction to Business Management

LNG501

English for Academic Studies

HRM501

Introduction to IR & HRM

Electives

CIN502

Information Systems in Organizations

ECN501

Macroeconomics I

MKT502

Visual Merchandising II

ECN502

Microeconomics I

MKT601

Business Marketing

CIN506

Computer Principles

MGT603

Consumer Behaviour

MTH507

Mathematics for Social Science

MKT603

Electronic Marketing

Any other unit approved by the HOD

CIN501

Productivity Software

Directed Industrial Attachment
(2 Trimesters)

 

Unit Blurbs

Code

Unit Name

Credit

Campus:

Nasinu

Namaka

Lautoka

Ba

Labasa

MKT501

Introduction to Marketing

6

Offered:

T1, T3

T1,T3

 

T1,T3

T1

Prerequisites: Nil

Contact Hours: 72 + 100= 172

This unit will help students understand and appreciate the importance of the separate marketing functions, the management of these functions, and how each function affects other functions within the marketing domain. The major functions are marketing management, marketing research, product planning, distribution channels, pricing and promotion. The unit will emphasize consumer markets over business markets.

Prescribed Text:

Kotler, P. and Armstrong, G. (2008). “Principles of Marketing”, 12th Edition, Pearson Prentice-Hall.

Unit Coordinator:

TBA

Continuous Assessment: 50%

Examination: 50%

Code

Unit Name

Credit

Campus:

Nasinu

Namaka

Lautoka

Ba

Labasa

MKT502

Visual Merchandising II

6

Offered:

T2

T2

 

T2

 

Prerequisites: Nil

Contact Hours: 72 + 100= 172

The unit “Visual Merchandising 2” focuses on managing the Visual Merchandising function at the corporate level. At the management level, the visual merchandising encompasses, besides the point –of- sales display and the skills and techniques, a host other promotional issues, such as Customer Service, role of promotional advertising, OHS and equipping retail managers and so on.

Prescribed Text:

TBA

Unit Coordinator:

TBA

Continuous Assessment: 60%

Examination: 40%

 

 

Code

Unit Name

Credit

Campus:

Nasinu

Namaka

Lautoka

Ba

Labasa

MKT601

Business Marketing

8

Offered:

T2

 

 

 

 

Prerequisites: MKT501

Contact Hours: 72 + 166= 238

The unit introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. The unit provides a practical introduction to theory and concept of business marketing to a range of organization setting and contexts, gives an overview of the increasing importance of business marketing in the economy. The unit is organized around a strategic marketing framework, this unit develops the knowledge and skills to develop and implement an effective business marketing strategy.

Prescribed Text:

Dwyer, R. F. and Tanner, J. (2008).“Business Marketing: Connecting Strategy, Relationships, and Learning”, 4thEdition, McGraw-Hill.

Unit Coordinator:

TBA

Continuous Assessment: 60%

Examination: 40%

 

 

Code

Unit Name

Credit

Campus:

Nasinu

Namaka

Lautoka

Ba

Labasa

MKT603

Electronic Marketing

8

Offered:

T3

 

 

 

 

Prerequisites: MKT501

Contact Hours: 72 + 166= 238

E-Marketing or better known as Internet Marketing the latest easy method to accelerate the sales of goods and services. This is marketing without personal contacts. More and more organizations throughout the world are resorting to electronic marketing. The objective of this unit is to develop the electronic marketing concepts, skills, technology and methodology of Electronic Marketing.

Prescribed Text:

TBA

Unit Coordinator:

TBA

Continuous Assessment: 60%

Examination: 40%

 

 

Code

Unit Name

Credit

Campus:

Nasinu

Namaka

Lautoka

Ba

Labasa

MGT501

Introduction to Business Management

6

Offered:

T1, T3

T1,T3

 

T1,T3

T1,T3

Prerequisites: Nil

Contact Hours: 72 + 100 = 172

This unit aims provide an introductory study of various types of business organizations their organization structures, the role of management, its different functions especially in managing work-groups, leadership behavior, decision making and problem solving within organizations and an understanding of marketing, financial and public management.

Prescribed Text:

Boxall, P. and Green, A. (1994). “Business Management in New Zealand – An introductory guide”, Pearson Education New Zealand Ltd.

Unit Coordinator:

TBA

Continuous Assessment: 50%

Examination: 50%

 

 

Code

Unit Name

Credit

Campus:

Nasinu

Namaka

Lautoka

Ba

Labasa

CIN 502

Information Systems in Organization

8

Offered:

T2

T1,T2

 

T2

T2

Prerequisites: CIN506 or equivalent

Contact Hours: 72 + 166= 238

This unit will build an understanding of the value and uses of information technology & management information systems. It provides tools needed for mastery of information systems concepts & terms that are important to the modern manager. The information era in which we live in today requires students to be equipped with an understanding of the ways in which they can effectively utilize information technologies as managers.

Prescribed Text:

Haag, S., Cummings, M. and Dawkins, J. (2005). “Management Information Systems for the Information Age”, 5th Edition, Irwin McGraw-Hill.

Unit Coordinator:

Raijiasa Taoi

Continuous Assessment: 60%

Examination: 40%

 

 

Code

Unit Name

Credit

Campus:

Nasinu

Namaka

Lautoka

Ba

Labasa

CIN 501

Productivity Software

8

Offered:

T1, T3

T1,T2

 

T1,T2

T1, T3

Prerequisites: Form 7/Foundation

Contact Hours: 72 + 166= 238

This unit intends to provide students with the most important topics in Computer Concepts, including computer hardware, software, the Internet, e-mail, databases, programming, and much more. No prior computer experience with these topics is assumed. You will first be presented with an overview of the text and accompanying Web sites and multimedia elements, followed by an introduction to the Computers and Digital Basics. You will then learn about computer hardware, software, operating systems, and file management. We’ll then move on to LANs and WLANs, the Internet, the Web and e-mail, before we move on to look at digital media and the computer industry. We wrap up the unit with more advanced topics, such as Free Open Source Software (FOSS) Linux Systems. By the close of this unit, you should have a well-rounded understanding of the most important topics in computer concepts and the IT industry.

Prescribed Text:

Parsons, J.J, and Oja, D. (2010). “New Perspectives on Computer Concept 2010: Comprehensive”, 12th Edition, Cengage Learning.

Unit Coordinator:

Suka Buadromo

Continuous Assessment: 60%

Examination: 40%

 

 

Code

Unit Name

Credit

Campus:

Nasinu

Namaka

Lautoka

Ba

Labasa

CIN 506

Computer Principles

8

Offered:

T1, T2

T1

T2

T1,T3

T1,T2,T3

Prerequisites: Form 7/CIT

Contact Hours: 72 + 166= 238

This unit intends to provide students with the most important topics in information technology, including computer hardware, software, the Internet, e-mail, and Linux systems. No prior computer experience with these topics is assumed. You will first be presented with an overview of the text and accompanying Web sites and multimedia elements, followed by an introduction to Computer, internet, web and e-mail Basics. You will then learn about computer hardware, software, operating systems, and file management, virus protection and backup. We’ll then move on to Internet and LAN technology, then Web, e-mail and e-commerce before we move on to look at digital media. We wrap up the unit with more advanced topics, such as FOSS and Linux Systems. By the close of this unit, you should have a well-rounded understanding of the most important topics in computer concepts and the IT industry.

Prescribed Text:

Parsons, J.J, and Oja, D. (2010). “New Perspectives on Computer Concept 2011: Comprehensive”, Cengage Learning.

Unit Coordinator:

TBA

Continuous Assessment: 60%

Examination: 40%

 

Code

Unit Name

Credit

Campus:

Nasinu

Namaka

Lautoka

Ba

Labasa

ECN501

Macroeconomics 1

7

Offered:

T1,T3

T1

 

T1

T1,T3

Prerequisites: Form 6 or Form 7 Economics

Contact Hours: 72 + 148= 220

This introductory unit in macroeconomics analyses the aggregate economic activity in the national economy and its link with the rest of the world. Emphasis is placed on basic principles involved in the determination of the level of national output, the aggregate price level, money supply, exchange rate, fiscal and the monetary policies. It further provides a broad understanding of economic growth and its implications for the economy. The main goal of the unit is to provide students with a basic understanding of the broad macroeconomic issues concerning the economy and to enable them to understand and analyze the national economy and to prepare them for further study of macroeconomics. It further tries to raise and sustain a level of interest in macroeconomics amongst the students. The successful completion of this unit will enable students to study macroeconomics at the intermediate level.

Prescribed Text:

McTaggart, D., Findlay, C., & Parkin, M., (2007). “Economics”, 5th Edition, Pearson Education Australia, Pty Ltd, Australia.

Unit Coordinator:

Janesh Sami

Continuous Assessment: 50%

Examination: 50%

Code

Unit Name

Credit

Campus:

Nasinu

Namaka

Lautoka

Ba

Labasa

ECN502

Microeconomics 1

7

Offered:

T1,T2

T1,T2

T3

T1

T1

Prerequisites: Form 6 or Form 7 Economics

Contact Hours: 72 + 148= 220

Microeconomics is the study of the choices that individuals and businesses make, the way these choices interact in markets, and the influence of government’s. This unit focuses on the traditional theory and policy mix approach of microeconomics. At this level the unit is more introductory and intends to supplement or create awareness amongst interested students who would like to further their studies in higher level microeconomics. Microeconomics in essence focuses on the firms and consumers and their interaction at the marketplace. Further, at this level graphical models are the mainstay of disseminating information to students so that it is easily understood. Upon completion of the unit students should be able to have some basic understanding of individual firms and costing and their interaction in the markets.

Prescribed Text:

McTaggart, D., Findlay, C., & Parkin, M., (2007). “Economics”, 5th Edition, Pearson Education Australia, Pty Ltd, Australia.

Unit Coordinator:

Avinay Kumar

Continuous Assessment: 50%

Examination: 50%

Code

Unit Name

Credit

Campus:

Nasinu

Namaka

Lautoka

Ba

Labasa

Nil

Directed Industrial Attachment

 

Offered:

All Ts

All Ts

All Ts

All Ts

All Ts

Prerequisites: Diploma Programmes: On completion of 7 or more units. Degree Programmes: On completion of 15 or more units.

Project Period: 28 weeks (2 trimesters)

Aimed at preparing our graduates for employment, this compulsory project provides practical experience in real world situations to our students nearing completion of their programmes of study. Students are required to approach any organization and seek permission for attachment where they are able to observe and study the chosen area of industrial operations. Students must follow Guidelines for writing Project Proposals and complete Workbooks, recording the nature of work performed on a regular basis. The project must be supervised by appropriate persons in industry as well as by academic staff from start to completion of written report.

Prescribed Text:

Industrial Attachment Project Guide, CBHTS, FNU

Unit Coordinator:

By mutual arrangement between students and lecturers

Project Assessment: Examination of completed Workbook and written Report

Pass or Fail