Unit Code: PBH602

Unit Name: Community Health Education and Communications

Description: This course provides you with the knowledge and skills of effectively communicating messages to individuals and families in the community using the basic health education methods. You will be introduced to the basic concepts and practices in health education and also how you can use some of the important tools in disseminating information or health messages to the individuals and the community. The course will also include the art of effective communication and health education. You will learn the basic cycle of health education, theories and ethics as well as different approaches. You will explore the nature of communication and its importance of communicating messages affecting norms and behaviours of individuals and communities. It also incudes the use the media and other mediums to disseminate your health messages. Public health has an important role to play in disseminating information, but the information should be accurate and timely; a false information will be so misleading and also breaks networks.

Learning Target Outcomes: Upon successful completion of this course, students will be able to: 1. Distinguish between formal and non-formal education and explain the teaching and learning processes in health education, including culturally sensitive approaches for multicultural communities. 2. Apply health education theories and ethical principles to select and implement appropriate methods for community-based health education. 3. Plan, develop, and implement health education programs and communication campaignsusing structured health communication models and processes. 4. Identify appropriate teaching methods and instructional aids and create supporting print materials for effective health education delivery. 5. Explain the role of media advocacy in community health communication and develop an evaluation report to assess the effectiveness of health education initiatives.

Prerequisite: N/A

Prerequisite Sentence: N/A

Credit Point: 15

Offered In: Semester 1,2