Unit Code: MKT705

Unit Name: International Marketing

Description: International Marketing is the field of study that covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business. This course will enable students to gain knowledge on the application of marketing principles to more than one country.

Learning Target Outcomes:

Prerequisite: MKT501,ECN603

Prerequisite Sentence: or equivalent

Credit Point: 15

Offered In: Semester 2