Unit Code: MKT606

Unit Name: Digital Marketing

Description: Digital Marketing has been around for many years; however, it is often not used to its full potential. The first step towards taking full advantage of Digital Marketing understands the variety of tools available. These tools have to be orchestrated together with the traditional media in marketing plans. This course offers a guide to the variety of online tools and how one can start making use of them. Advent of internet has changed the domain of marketing in a significant way. This has enabled entrepreneurs to startup businesses quickly and prudently. The new kinds of business models such as cloud computing, Software as a service, Hardware as a service, etc. call for new marketing strategies, models, channels, etc. This Course aims to develop students’ skills and knowledge in managing electronic marketing with pragmatism in order to maximize profit.

Learning Target Outcomes: On successful completion of this course, students will be able to: \"1.2.1 Apply the terminology, concepts, and activities of electronic marketing. \" 1.2.2 Design key elements and developments in electronic marketing. 1.2.3 Demonstrate key electronic marketing strategies of companies. 1.2.4 Apply conceptual knowledge and analytical skills to develop electronic marketing plan. 1.2.5 Design Customer Information Systems and Electronic Marketing Programs 1.2.6 Analyze the modern technology challenges on ethics

Prerequisite: MKT501SEM OR equivalent

Prerequisite Sentence: N/A

Credit Point: 15

Offered In: Semester 2