Unit Code: MKT603

Unit Name: Electronic Marketing

Description: Digital Marketing has been around for many years; however, it is often not used to its full potential. The first step towards taking full advantage of Digital Marketing understands the variety of tools available. These tools have to be orchestrated together with the traditional media in marketing plans. This course offers a guide to the variety of online tools and how one can start making use of them. Advent of internet has changed the domain of marketing in a significant way. This has enabled entrepreneurs to startup businesses quickly and prudently. The new kinds of business models such as cloud computing, Software as a service, Hardware as a service, etc. call for new marketing strategies, models, channels, etc. This Course aims to develop students? skills and knowledge in managing electronic marketing with pragmatism in order to maximize profit.

Learning Target Outcomes:

Prerequisite: N/A

Prerequisite Sentence: All pertinent information relating to the course shall be posted on Moodle and emails. Students are required to check Moodle, emails and notice boards regularly for communication from the lecturer.

Credit Point: 15

Offered In: Semester 2