Unit Code: MKT602

Unit Name: Marketing Research and Applications

Description: This course is designed to provide understanding of the marketing research process. It includes the systematic identification, collection, analysis and distribution of information for the purpose of knowledge development and decision making. Firms and organization consider performing marketing research for the general purpose of gaining intelligence. Therefore, this course is designed to provide students with the understanding that through market research firms and organizations are able to capture and identify the market preferences, attitudes, and behaviors of consumers in a market-based economy

Learning Target Outcomes: On successful completion of this course, students will be able to: \\\"1.2.1 Demonstrate the ability to define the marketing research problem and developing an approach 1.2.2 Apply the research design approaches 1.2.3 Generate questionnaires & form design and sampling 1.2.4 Apply frequency distribution, cross-tabulation, hypothesis testing, correlation and regression statistical analysis 1.2.5 Rate research reports and presentation

Prerequisite: MKT501 or MGT501

Prerequisite Sentence: N/A

Credit Point: 15

Offered In: Semester 2