Unit Code: MGT703

Unit Name: Strategic Management

Description: This course is about running the total business enterprise. It seeks to understand the challenges and the environment in which the business operates, the direction the management intends to head, the strategic plans for getting the enterprise moving in the intended direction and the tasks of implementing the chosen strategy successfully. This course aims to equip students with the core concepts, frameworks and the techniques of strategic management, which will allow you to understand what managers must do to make an organization ? be it a for ? profit or a non- profit one ? to achieve superior performance.

Learning Target Outcomes:

Prerequisite: MGT601

Prerequisite Sentence: N/A

Credit Point: 15

Offered In: Semester 2