Unit Code: HTS704

Unit Name: Tourism & Hospitality Sales & Promotions

Description: Tourism promotions and marketing help to entice tourists to visit any destination, be it a city, an attraction, a convention center, a hotel, a sports facility or some other location that draws tourist?s attention. Marketing infact is a hot topic in today?s hospitality and travel industry because it allows us to understand tourism marketing and promotions methods to make the most informed decisions. This course aims to explain the evolution of marketing. It evaluates and critiques the differences between production and marketing orientations and emphasizes on the importance of adopting a marketing orientation in today?s competitive climate.

Learning Target Outcomes:

Prerequisite: N/A

Prerequisite Sentence: Passed Level 5 and 6

Credit Point: 15

Offered In: Semester 2