Unit Code: HPM804

Unit Name: Advanced Social Marketing in Health Promotion

Description: This course is designed to provide students with basic understanding on the key concepts and practice of social marketing and their use as a health promotion strategy. Apart from studying the use of marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behaviour for the benefit of individuals, groups, or society as a whole, student will also be exposed to other health communication techniques and skills. There will be a mixture of classroom and lab or field practical on the process that is followed in social marketing practice. Students will be exposed to simulation and real life practice with the Ministry of Health HP Services or other NGOs that have active Social Marketing Program.

Learning Target Outcomes:

Prerequisite: Minimum Entry Requirement.

Prerequisite Sentence: N/A

Credit Point: 20

Offered In: Semester 1,2