Unit Code: HPM603

Unit Name: Social Marketing in Health Promotion

Description: Social Marketing and the use of community wide campaigns are two critical components of any Health Promotion programmes. These approaches expand on health education and communication methods with the aim of informing and/changing social norms. Social marketing uses commercial marketing techniques where the consumer (target audience) is the focus of market research, behavioural analysis, product development, advertising and promotion. In this course, each student will attend a practical session at a relevant workplace.

Learning Target Outcomes:

Prerequisite: HPM601

Prerequisite Sentence: N/A

Credit Point: 15

Offered In: Semester 1