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Unit Code: HPM603

Unit Name: Social Marketing in Health Promotion

Description: Social Marketing and the use of community wide campaigns are two critical components of any Health Promotion programmes. These approaches expand on health education and communication methods with the aim of informing and/changing social norms. Social marketing uses commercial marketing techniques where the consumer (target audience) is the focus of market research, behavioural analysis, product development, advertising and promotion. In this course, each student will attend a practical session at a relevant workplace.

Learning Target Outcomes: On successful completion of this course, the students will be able to : 1. To demonstrate understanding of key theories, concepts and principles of social marketing and health promotion 2. To research and critically analyze the effectiveness of a social marketing campaign. 3. To demonstrate an understanding of the social marketing process including problem description, formative research, audience segmentation, intervention design, strategy development, pre testing, evaluation and implementation 4. To Design a theoretical social marketing plan for a selected health issue. 5. To demonstrate skills learnt through a work placement.

Prerequisite: HPM601

Prerequisite Sentence: N/A

Credit Point: 15

Offered In: Semester 1