Unit Code: FPM501

Unit Name: Commercial Forestry and Entrepreneurship

Description: This course emphasizes on creating and capturing customer value, developing marketing strategies and plans, marketing environments, marketing research, creating customer value, satisfaction & loyalty, consumer buyer behaviours, analysing business markets, market segmentation, branding, competitions, products, service marketing, pricing, marketing channel, advertisements and promotion/Communication, tapping into global market, Implementing the research plan, interpreting and reporting the findings, wood based industries, Entrepreneurship creation, Customer perceived value, total customer satisfaction, monitoring satisfaction, Cultural, social and personal factors, key psychological processes: motivation, Purchasing/procurement process, stages in the buying process, institutional and government markets, Role of marketing Communication; developing effective Communications-deciding on the marketing, Communications, developing and managing an advertising programmeme.

Learning Target Outcomes:

Prerequisite: N/A

Prerequisite Sentence: Student must be enrolled in the programme.

Credit Point: 15

Offered In: Semester 2