Unit Code: CIN611

Unit Name: Electronic Commerce

Description: This course will introduce you to the field of E–Commerce – the world of buying and selling online, trading in products or services using computer networks, such as the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems-commerce ought to lead to intensified price competition, as it increases consumers\' ability to gather information about products and prices

Learning Target Outcomes: Upon successful completion of this course, the students should have a working knowledge of: 1. Evaluate why E-commerce is international by its nature. 2. Compare and contrast revenue models, revenue strategy issues that companies face when selling on the web and how to use product-based and customer-based marketing strategies when marketing on the web. 3. Evaluate strategies that businesses use to improve purchasing, logistics, and other support activities with supply change management and how businesses are using internet technologies to improve them. 4. Evaluate the origins and key characteristics of seven major auction types, strategies for web auction sites, auction-related businesses, virtual communities and web portals. 5. Evaluate the laws that govern electronic commerce activities, the use of intellectual property by online businesses, conflicts between companies’ desire to collect, use data about their customers and the privacy rights of those customers. 6. Generate the planning of electronic commerce initiatives, strategies for developing electronic commerce Web sites, managing electronic commerce implementations, and evaluating electronic software for small, midsize businesses, midsize to large businesses and large businesses that have an existing information technology infrastructure. 7. Evaluate the basic functions of online payment systems, use of payments cards in electronic commerce, history, future of electronic cash, analyze online security issues, security for client computers, communication channels between computers, for server computers, also about the organizations that promote computer, network and internet security.\"

Prerequisite: The student must have passed CIN502 or equivalent

Prerequisite Sentence: Minimum Entry Requirement of the programme

Credit Point: 15

Offered In: Semester 1