Department:

Department of Executive Management

Programme Name:

Specialised Management Courses

Programme Description

Successful new product development (NPD) is a critical cornerstone of firm success. Significant incentives exist for firms to continuously introduce viable new products to the markets they serve. The financial payoff from successful new product introductions can help many firms overcome the slowing growth and profitability of existing products and services that are approaching the maturity stages of their life cycles. The complexity of managing product development is a crucial element of gaining successful customers and business growth. New product development is a complex process where one of the important components is customer feedbacks in the continuous product improvement process.

Course Learnings

Idea generation, Market research and competitor analysis, Product differentiation features,  Competitive advantages, Product obsolescence, Launching and marketing new products

Level

Certificate

Notes

Fees