Department:

Department of Executive Management

Programme Name:

Specialised Management Courses

Programme Description

This workshop will draw on the principles of value based strategic marketing to help participants further develop their planning skills. The workshop is designed to teach a range of strategic thinking, key marketing strategy principles and processes to enable managers to develop skills in identifying growth opportunities and building competitive advantage. Maximising shareholder value through well-targeted marketing initiatives is the best way for marketing managers to contribute to long-term success and value creation for their organisation.

Course Learnings

Marketing strategies using consumer, competitor and market knowledge, Sustainable competitive advantage through good strategic thinking and effective planning, Marketing plans into overall business strategies, Measurement strategic value of marketing and business initiatives, Marketing plan, Dealing with customer personality styles and scenario based learning,

Level

Certificate

Notes

Fees