Department:

Department of Executive Management

Programme Name:

Specialised Management Courses

Programme Description

Today, the commodity marketplace is flooded with various brands. The requirement of the seller\'s brand to stand out among other parallel brands is crucial. Hence, there is a fierce competition among the sellers to make their products or services stand out in the market, thereby winning new consumers and retaining the existing ones. At times, it even leads to diverting the consumers following other brands to the seller\'s brand. To remain competitive in the marketplace, strong brand management is required. The skills and competencies of sales people in promoting company brand is a marketable skill which employees need to possess.

Course Learnings

Tangible and intangible aspects of brands, Brand Essence,  Contributing elements of brand management, Brand Elements, Market positioning and brand value creation

Level

Certificate

Notes

Fees