Course Name Mastering Sales Management Techniques
Department Department of Executive Management
Programme Description
If a commercial organisation is to remain viable, it must understand and satisfy the needs of its customers. Meeting and exceeding customer expectations is the bottom line. Market oriented firms must be clearly establish their plans and strategies in satisfying the customers they serve. It is important to understand their needs, analyse perceptions, and act on market information effectively to be able to manage business performance. An explicit understanding of the internal and external customers is vital for any business. Managing the customer needs from these different spheres provides the business with an opportunity to improve customer management approaches.
Course Learnings
Internal customers versus external customers, Service blueprint, branded and niche marketing, Understanding the SERVQUAL and SERVPERF method, Employee research,  Management involvement, Inseparability and employees as listening posts
Level Certificate
Highest Attainment
Notes
Fees

Department:

Department of Executive Management

Programme Name:

Marketing, Sales, Customer Service Solutions


Programme Description

If a commercial organisation is to remain viable, it must understand and satisfy the needs of its customers. Meeting and exceeding customer expectations is the bottom line. Market oriented firms must be clearly establish their plans and strategies in satisfying the customers they serve. It is important to understand their needs, analyse perceptions, and act on market information effectively to be able to manage business performance. An explicit understanding of the internal and external customers is vital for any business. Managing the customer needs from these different spheres provides the business with an opportunity to improve customer management approaches.


Course Learnings

Internal customers versus external customers, Service blueprint, branded and niche marketing, Understanding the SERVQUAL and SERVPERF method, Employee research,  Management involvement, Inseparability and employees as listening posts


Level

Certificate


Notes


Fees

Naceva
Date Session Mode
15/09/20 - 16/09/20 Day Face to Face
19/05/20 - 20/05/20 Day Face to Face
Naceva
Date Session Mode
15/09/20 - 16/09/20 Day Face to Face
19/05/20 - 20/05/20 Day Face to Face
Nabua
Date Session Mode
22/04/20 - 23/04/20 Day Face to Face