Course Name | Mastering Sales Management Techniques |
---|---|
Department | Department of Executive Management |
Programme Description | If a commercial organisation is to remain viable, it must understand and satisfy the needs of its customers. Meeting and exceeding customer expectations is the bottom line. Market oriented firms must be clearly establish their plans and strategies in satisfying the customers they serve. It is important to understand their needs, analyse perceptions, and act on market information effectively to be able to manage business performance. An explicit understanding of the internal and external customers is vital for any business. Managing the customer needs from these different spheres provides the business with an opportunity to improve customer management approaches. |
Course Learnings | Internal customers versus external customers, Service blueprint, branded and niche marketing, Understanding the SERVQUAL and SERVPERF method, Employee research, Management involvement, Inseparability and employees as listening posts |
Level | Certificate |
Highest Attainment | |
Notes | |
Fees |
Department:
Department of Executive Management
Programme Name:
Marketing, Sales, Customer Service Solutions
Programme Description
If a commercial organisation is to remain viable, it must understand and satisfy the needs of its customers. Meeting and exceeding customer expectations is the bottom line. Market oriented firms must be clearly establish their plans and strategies in satisfying the customers they serve. It is important to understand their needs, analyse perceptions, and act on market information effectively to be able to manage business performance. An explicit understanding of the internal and external customers is vital for any business. Managing the customer needs from these different spheres provides the business with an opportunity to improve customer management approaches.
Course Learnings
Internal customers versus external customers, Service blueprint, branded and niche marketing, Understanding the SERVQUAL and SERVPERF method, Employee research, Management involvement, Inseparability and employees as listening posts
Level
Certificate
Notes
Fees
Date | Session | Mode |
---|---|---|
15/09/20 - 16/09/20 | Day | Face to Face |
19/05/20 - 20/05/20 | Day | Face to Face |
Date | Session | Mode |
---|---|---|
15/09/20 - 16/09/20 | Day | Face to Face |
19/05/20 - 20/05/20 | Day | Face to Face |
Date | Session | Mode |
---|---|---|
22/04/20 - 23/04/20 | Day | Face to Face |