Department:

Department of Executive Management

Programme Name:

Marketing, Sales, Customer Service Solutions

Programme Description

The rapid advancement of technology and media has resulted in the transformation of the business sphere and the way in which businesses today conduct their businesses. The onset of electronic marketing and electronic commerce has now given businesses greater opportunity to maximize their return on investments, reduce marketing costs, leverage their marketing and selling campaigns effectively and establish ubiquitous products and delivery channels for retention of customers and enhancing customer interaction and experiences. The benefits of electronic marketing in relation to customer service and marketing hold huge potentials for a business in terms of customer retention and profitability.

Course Learnings

Range and product diversification, Establishing a two way communication channel, Eliciting customer reaction and feedback, Information management and handling, Multiple channels of delivery

Level

Certificate

Notes

Fees