Department:

Department of Executive Management

Programme Name:

Marketing, Sales, Customer Service Solutions

Programme Description

Market planning allows an organisation to bring together all the elements of marketing, therefore providing a clear direction in relation to the key marketing value drivers. Developing an insightful marketing plan ensures marketers contribute at the strategic level in the organisation. A marketing plan is the guiding light for a company in selecting and implementing the best available methods for designing effective marketing Programme for the coming year. This course is designed to help participants write better marketing plans by providing a clear framework to apply the principles presented to a case situation, making application easier back at work.

Course Learnings

Purposeful planning for achieving strategic outcomes, Clarity of objectives, Resource allocation and segmentation of markets, Aligning costs effectively for each marketing programme, Risk and uncertainty management, SWOT / PEST analysis, Improving coordination and communication between departments, Marketing and planning as a rational activity which requires creative thinking and imagination.

Level

Certificate

Notes

Fees