Department:

Department of Executive Management

Programme Name:

Marketing, Sales, Customer Service Solutions

Programme Description

Niche markets are an attractive opportunity available to small businesses forced to compete against the scale economies that larger competitors are able to achieve. Many kinds of companies effectively use niche marketing strategies in their overall marketing campaigns. It is an especially useful strategy for smaller companies with limited budgets and products or services that are targeted toward a certain segment of the population. Even large companies and organisations that offer products and services that are widely used and mass marketed often use niche marketing techniques. Speciality product developments and target markets helps businesses to position their products and services effectively.

Course Learnings

Market research and analysis, Target marketing, Marketing plan, Brand familiarity, Product or service specialization

Level

Certificate

Notes

Fees