Department:

Department of Executive Management

Programme Name:

Marketing, Sales, Customer Service Solutions

Programme Description

The objective of visual merchandising activities center around generating sales by defining, differentiating and enhancing a store's brand, the format and the merchandise itself by stimulating product interest, providing product information and ensuring product security. The success or failure of revenue generation, from a retail perspective, depends largely upon the visual merchandising strategies which consist of retail displays, branding, window displays, shelf displays, stock displays and shop floor configurations. This training programme aims at equipping participants with the knowledge and skills in utilizing the best available methods of improving visual merchandising and enhancing its applications in increasing sales and revenue.

Course Learnings

Reducing customer confusion, Improve in-store customer experience and increasing lingering time, Improve in-store customer experience and increasing lingering time,  Customers are able to find the right products and correct information for the available products they are looking for, The use of atmospherics in enriching the in-store experience of customers,  Range proliferation techniques, In-store layouts, designs and configuration

Level

Certificate

Notes

Fees