Department:

Department of Executive Management

Programme Name:

Marketing, Sales, Customer Service Solutions

Programme Description

Your company\'s brand includes your name, logo and slogan, but a brand is so much more that these simple creative elements. A brand represents your company\'s daily interactions with customers and evokes emotion that calls your customer base to action. A successful product and brand strategy develops brand awareness and identity that sets your products apart from the countless others solely based on brand name. A well-designed strategy  repeatedly reminds potential and current customers why they should purchase your product over others with similar characteristics. The brand name compels a customer to buy a product based on his emotional ties to what the brand implies, not necessarily quality or price; although quality and price are vital to brand life span. This course will assist you to create crucial brand identity by writing and implementing a product and brand strategy.

Course Learnings

Introduction to branding, Significance of brand name in a business, Branding in relation to the 4 P\'s, Risks involved in product branding, Principles of product branding 

Level

Certificate

Notes

Fees