Unit Code: MEJ703

Unit Name: Media Organisations

Description: This course introduces students to the management and corporate aspects of media organisations. It focuses on understanding the basic principles of good practice in sales, marketing and program promotion to support the business and strategic purpose of media organisations. It also aims to introduce students to the history and structure of media organisations in the Pacific.

Learning Target Outcomes:

Prerequisite: N/A

Prerequisite Sentence: Pass in Year 13, Certificate IV in Media and Journalism or equivalent.

Credit Point: 15

Offered In: Semester 2