{"id":2063,"date":"2025-10-13T04:02:52","date_gmt":"2025-10-13T04:02:52","guid":{"rendered":"https:\/\/www.fnu.ac.fj\/business-hospitality-tourism-studies\/?page_id=2063"},"modified":"2025-10-23T00:59:23","modified_gmt":"2025-10-23T00:59:23","slug":"dr-garima-sahu","status":"publish","type":"page","link":"https:\/\/www.fnu.ac.fj\/business-hospitality-tourism-studies\/about-college\/profile\/management\/dr-garima-sahu\/","title":{"rendered":"Dr. Garima Sahu"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft\" src=\"\/business-hospitality-tourism-studies\/wp-content\/uploads\/sites\/3\/2025\/10\/Dr-Garima-Sahu.jpg\" alt=\"Devika Ram\" width=\"242\" height=\"295\" \/><\/p>\n<p><strong>Position:<\/strong> Assistant Professor<\/p>\n<p><strong>Qualifications:<\/strong><\/p>\n<ul style=\"list-style-type: none; padding-left: 0;\">\n<li>\u2022 Ph.D. in Management<\/li>\n<li>\u2022 PGDM<\/li>\n<li>\u2022 PGDMM<\/li>\n<li>\u2022 BCA<\/li>\n<\/ul>\n<p><strong>Area of Expertise:<\/strong><\/p>\n<ul style=\"list-style-type: none; padding-left: 0;\">\n<li>\u2022 Consumer Behaviour<\/li>\n<li>\u2022 Digital Marketing<\/li>\n<li>\u2022 Business Analytics<\/li>\n<li>\u2022 Metaverse Engagement<\/li>\n<li>\u2022 Artificial Intelligence in User Engagement<\/li>\n<li>\u2022 Explainable AI<\/li>\n<li>\u2022 Human Resource Management<\/li>\n<\/ul>\n<p><strong>Brief Biography:<\/strong><br \/>\nDr. Garima Sahu is an accomplished academic and researcher with over 15 years of combined industry and academic experience. A Ph.D. in Management from Amity University, India is held, along with a Post Graduate Diploma in Marketing Management, a Post Graduate Diploma in Management, and a Bachelor\u2019s degree in Computer Applications. Research focuses on artificial intelligence driven user engagement, digital consumer behaviour, OTT and streaming platforms, metaverse engagement, and workforce adoption of AI. <\/p>\n<p>Research papers have been published in SCOPUS- and ABDC-ranked international journals, including Q1 publications, and a reviewer role is held for leading journals such as the European Journal of Marketing (ABDC A*) and The TQM Journal (ABDC B). Work has been presented at multiple international conferences with active involvement in funded research projects. Prior to transitioning to academia, senior marketing management roles were held in India and Fiji, where campaigns were successfully led, high-performing teams developed, and measurable business growth driven. The current role is Assistant Professor in Management at The Fiji National University, combining industry insights, research expertise, and passion for teaching to mentor students.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Position: Assistant Professor Qualifications: \u2022 Ph.D. in Management \u2022 PGDM \u2022 PGDMM \u2022 BCA Area of Expertise: \u2022 Consumer Behaviour \u2022 Digital Marketing \u2022 Business Analytics \u2022 Metaverse Engagement \u2022 Artificial Intelligence in User Engagement \u2022 Explainable AI \u2022 Human Resource Management Brief Biography: Dr. Garima Sahu is an accomplished academic and researcher with over<a class=\"read_more_link_for_excerpt\" href=\"https:\/\/www.fnu.ac.fj\/business-hospitality-tourism-studies\/about-college\/profile\/management\/dr-garima-sahu\/\">&#8230;Read More<\/a><\/p>\n","protected":false},"author":87,"featured_media":0,"parent":1240,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fnu.ac.fj\/business-hospitality-tourism-studies\/about-college\/profile\/management\/dr-garima-sahu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Garima Sahu - College of Business, Hospitality &amp; 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